IS YOUR DATA READY FOR OMNICHANNEL?

By Nick Rudich November 15, 2018

Integrated Customer Experience with OmniChannel Omnichannel isn’t just the latest in a string of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital marketing, it refers to a multi-channel approach that creates an integrated customer experience…

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5 Common Mistakes When Translating Websites

5 Common Mistakes When Translating Websites

By Jessica Gleason November 14, 2018

We were recently working on a project in which we had generated product specifications that were meant to be printed out by site visitors. Our plan was to nicely lay this information out to fit on a standard sheet of paper.

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6 Key Steps To Building A Marketing Automation Strategy

6 Key Steps To Building A Marketing Automation Strategy

By Rob Browning October 26, 2018

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems with the goal to enhance customer relationships and management. Marketing automation also helps to discover, nurture,…

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Set Up Responsive Google Ads in 3 Easy Steps

Set Up Responsive Google Ads in 3 Easy Steps

By Colleen Bielinski October 04, 2018

In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longer able to create or edit standard text ads on the Display Network as an alternative option. 

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Tips For Mastering Management Of Google Ad Grants

Tips For Mastering Management Of Google Ad Grants

By Rob Browning July 26, 2018

Tips for Mastering Management of Google Grants For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of nonprofits, it’s no surprise that having extra budget for advertising spend is sometimes out of scope. Google bridges this gap.…

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Thinking Inside the Box with Nintendo Labo and Google Cardboard

Thinking Inside the Box with Nintendo Labo and Google Cardboard

By Jessica Gleason July 24, 2018

Nintendo Labo & Google Cardboard: Imagination Station Cardboard boxes can be a lot of fun for kids. With a little imagination and maybe some crayons and stickers, cardboard can become houses or spaceships or submarines. It may seem like technology is moving us away from finding joy in cardboard…

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Lessons From Preparing A Website Privacy Policy For GDPR

Lessons From Preparing A Website Privacy Policy For GDPR

By Rob Browning June 20, 2018

Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation.

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What's the Deal with Google Meta Description Length?

What's the Deal with Google Meta Description Length?

By Rob Browning June 14, 2018

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets.  We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their…

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Using Technical Debt to Your Advantage

Using Technical Debt to Your Advantage

By Ascedia May 30, 2018

Technical debt is like development work we owe to a project. It’s the development equivalent of using a book to prop up a table with a missing foot, or putting a bucket under the leak in the ceiling, or buying cheap sunglasses even when we know they won’t last as long as the more expensive ones.…

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Kentico EMS: Best of Both Marketing Automation and CMS

Kentico EMS: Best of Both Marketing Automation and CMS

By Ascedia May 23, 2018

With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the best bang for your buck. Between hefty license fees and the overhead associated with learning, navigating, and managing…

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