Ascedia Announces New Brand Identity as Digital Consultancyby Ascedia
June 6, 2019 4 minute read
For the last 20 years, we've been known as the digital agency for B2B and B2C clients across industries. Today, we identify ourselves as a fully integrated digital consultancy.
Digital Agency Versus Consultancy?
Why the distinction? We have seen agencies become more transactional, project-based, and self-centric in the way they serve clients. We take a consultative approach, immersing into clients’ entire digital presence—from strategy, web design and UX, web development, to digital marketing and conversion rate optimization.
“As digital consultants, our value is more than a final product.” says Nick Rudich, Ascedia Executive Director. “We are at the decision-making table as an extension of the client’s team, and we deliver strategic technology and channel marketing solutions to advance their entire business."
New Website, Logo and Messaging
The rebrand includes a complete overhaul of the Ascedia website, logo and graphics, and messaging:
- The website, entirely built in HubSpot, features a new Insights blog, case studies, and technology solutions menu, giving prospects and clients access to the latest trends and tools.
- The new logo, graphics and refreshed color palette set a modern tone and express Ascedia’s openness and transparency.
- New “We Turn Digital Connections in Human Connections” tagline references both Ascedia’s services to convert online interactions into real customers and their clients-first approach.
“Our website may have changed, but we haven’t,” says Dan Early, Ascedia CEO. “The new branding reflects what we’ve always stood for. We’re bringing to light what clients should truly expect out of a digital partner.”