Using Technical Debt to Your Advantage

Using Technical Debt to Your Advantage

By Ascedia May 30, 2018

Technical debt is like development work we owe to a project. It’s the development equivalent of using a book to prop up a table with a missing foot, or putting a bucket under the leak in the ceiling, or buying cheap sunglasses even when we know they won’t last as long as the more expensive ones.…

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Kentico EMS: Best of Both Marketing Automation and CMS

Kentico EMS: Best of Both Marketing Automation and CMS

By Ascedia May 23, 2018

With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the best bang for your buck. Between hefty license fees and the overhead associated with learning, navigating, and managing…

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HTTPS: Five Months To Mandatory

HTTPS: Five Months To Mandatory

By Ascedia February 21, 2018

Website security is nothing new. Users feel more confident browsing (and providing their data on) sites that have security certificates from trusted organizations, and Google agrees.

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How To Optimize Your Content For Voice Search

How To Optimize Your Content For Voice Search

By Ascedia February 14, 2018

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best…

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How The Facebook Algorithm Change Will Affect Your Brand

How The Facebook Algorithm Change Will Affect Your Brand

By Ascedia February 07, 2018

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and the details of what your friends are eating for lunch. What does this mean for your marketing content?

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Digital Marketing Trends In 2018: Our Predictions

Digital Marketing Trends In 2018: Our Predictions

By Ascedia January 03, 2018

We asked our team to make their predictions of the most significant digital marketing trends for 2018, and some recurring themes popped up. Now’s the time to start thinking about how these technologies could impact your business in the coming year (and beyond!)…

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Ascedia Wins Silver Davey Award for AOPA Mobile App

Ascedia Wins Silver Davey Award for AOPA Mobile App

By Ascedia November 29, 2017

The winners of the 13th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts, and Ascedia is proud to be part of the list, winning a Silver Award for the mobile app we developed for the Aircraft Owners and Pilot’s Association (AOPA). 

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6 Reasons To Work With Digital Marketing Consultants

6 Reasons To Work With Digital Marketing Consultants

By Ascedia November 15, 2017

At this point in the year, you and your marketing department are likely completely immersed in 2018 planning. Ideally, you’re working closely with your traditional and digital marketing agencies to leverage their insights and ideas. And at some point during the process you may stop and think, “Why…

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The Future Of CMS: Kentico Roadshow Recap

The Future Of CMS: Kentico Roadshow Recap

By Ascedia November 03, 2017

The Ascedia team attended the Kentico Roadshow in Chicago last week and returned with some insight into digital marketing trends and the future of CMS. Here are some highlights:

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2018 Planning: Embrace Your Budget

2018 Planning: Embrace Your Budget

By Ascedia October 11, 2017

If you are planning on working with a digital marketing agency to achieve your 2018 marketing objectives, that agency is going to ask you a number of questions (likely starting with these 18). One question in particular can often seem intrusive and greedy: What is your budget?

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