Set Up Responsive Google Ads in 3 Easy Steps

Set Up Responsive Google Ads in 3 Easy Steps

By Colleen Bielinski October 04, 2018

In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longer able to create or edit standard text ads on the Display Network as an alternative option. 

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User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website?

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4 Ways To Maintain Search Rank After A Redesign

4 Ways To Maintain Search Rank After A Redesign

By Colleen Bielinski December 06, 2017

You’ve got a snazzy new website all set to launch, but before you hit publish, take the time to make sure the redesign doesn’t tank your search engine optimization (SEO) efforts. These guidelines should help minimize the impact of your website redesign and get you back on top in no time!

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Facebook Ads vs. Boosted Posts - Insider Tips

Facebook Ads vs. Boosted Posts - Insider Tips

By Colleen Bielinski May 31, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work that goes into building a fan base – not to mention the defeating feeling you have when a few thousand fans only amounts to 13 likes on a post! The secret to getting seen is this:…

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Creating Tailored B2B Digital Marketing Campaigns

Creating Tailored B2B Digital Marketing Campaigns

By Colleen Bielinski May 24, 2017

In April, I attended the HERO Conference, which focused specifically on paid digital advertising. Since Ascedia works with so many B2B clients, I was excited to attend the “B2B Super Session,” where speakers focused on how digital marketing for B2B differs from B2C and shared their tips on…

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5 Health Checks For Your Digital Brand

5 Health Checks For Your Digital Brand

By Colleen Bielinski May 17, 2017

At the speed of digital, your online presence can start deteriorating quickly if you don’t stay on top of it. Here are some quick health checks to get a sense of how your brand is functioning online:

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SEO & PPC: Better Together

SEO & PPC: Better Together

By Colleen Bielinski May 03, 2017

I recently had the pleasure of attending HEROConf 2017, a Pay-Per-Click (PPC) conference that covers a variety of topics related to digital paid media. There was a fantastic group of speakers covering local PPC advertising strategies, optimizing for mobile, tracking attribution, dynamic search ads,…

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3 Easy Steps To Remarketing On Facebook

3 Easy Steps To Remarketing On Facebook

By Colleen Bielinski March 22, 2017

There are over 1.86 billion monthly active Facebook users and more than half of Americans use Facebook regularly. This means that even if Facebook doesn’t seem like an appropriate advertising platform for your business (a manufacturing plant, for example), your customers are most likely somewhere…

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5 Tips for Switching to Google's New Expanded Text Ads

5 Tips for Switching to Google's New Expanded Text Ads

By Colleen Bielinski October 26, 2016

Back in July 2016, Google officially rolled out a new version of their AdWords pay-per-click text ads. These new “expanded text ads” are optimized for mobile users and give advertisers even more space to create compelling ad copy. Here is an example directly from Google of how the different ad…

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