6 Key Steps To Building A Marketing Automation Strategy

6 Key Steps To Building A Marketing Automation Strategy

By Rob Browning October 26, 2018

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems with the goal to enhance customer relationships and management. Marketing automation also helps to discover, nurture,…

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Tips For Mastering Management Of Google Ad Grants

Tips For Mastering Management Of Google Ad Grants

By Rob Browning July 26, 2018

Tips for Mastering Management of Google Grants For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of nonprofits, it’s no surprise that having extra budget for advertising spend is sometimes out of scope. Google bridges this gap.…

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Lessons From Preparing A Website Privacy Policy For GDPR

Lessons From Preparing A Website Privacy Policy For GDPR

By Rob Browning June 20, 2018

Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation.

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What's the Deal with Google Meta Description Length?

What's the Deal with Google Meta Description Length?

By Rob Browning June 14, 2018

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets.  We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their…

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How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

By Rob Browning May 10, 2018

With the impending doom that has been ushered in with the EU’s General Data Protection Regulation (GDPR) act, the Google Analytics tool has finally gotten around to addressing its compliance. On May 25th, 2018 (the day GDPR takes effect), Google Analytics will activate the Data Retention Control…

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Mobilegeddon 2? Surviving Google’s Mobile-First Index

Mobilegeddon 2? Surviving Google’s Mobile-First Index

By Rob Browning April 06, 2018

After years of waiting for execution, Google mobile-first index is officially being rolled out, slowly, according to the company. This convergence follows on the heels of many years of mobile-friendly changes and seems to signal the second coming of Google’s Mobilegeddon.

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What Is GDPR… And Is My Website Compliant?

What Is GDPR… And Is My Website Compliant?

By Rob Browning January 24, 2018

Europe’s General Data Protection Regulation (GDPR) is designed to protect personal data of its citizens by aligning European Union (EU) data privacy laws. By giving European citizens full control over how and where their personal data is collected, used, and stored by organizations, GDPR will have…

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