Zurn Website Redesign Named Kentico Top 10 Siteby Ascedia
September 6, 2017 1 minute read
Ascedia's website redesign for Zurn was named a Kentico Top 10 Website for August 2017.
Zurn manufactures the largest breadth of engineered water solutions in the industry, including a wide spectrum of sustainable plumbing products. Zurn’s previous website was not responsive and content management was a challenge as the company used SharePoint to manage product information and other site copy. By using the portal engine functionality in Kentico, Ascedia gave Zurn a great deal of flexibility and control in how they update and manage their site content. The primary goal for the website redesign was lead generation, so a user experience was created that aligns with the typical customer’s purchase journey. The website also needed improved analytics so that Zurn’s marketing team could easily measure and track user engagement.
After the website launch, Zurn saw the following improvements compared to the previous year: website sessions increased by 7%, users increased by 22%, new sessions increased by 19%, and mobile/tablet sessions increased by 50%.
As a Kentico Gold Partner, Ascedia is able to leverage the industry-leading content management system to develop fully scalable websites for its manufacturing and B2B clients.