User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website?

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How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

By Rob Browning May 10, 2018

With the impending doom that has been ushered in with the EU’s General Data Protection Regulation (GDPR) act, the Google Analytics tool has finally gotten around to addressing its compliance. On May 25th, 2018 (the day GDPR takes effect), Google Analytics will activate the Data Retention Control…

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5 Tips To Ensure Your Website Is GDPR Compliant

5 Tips To Ensure Your Website Is GDPR Compliant

By Chad Donnick April 16, 2018

Time is running out! With the General Data Protection Regulation (GDPR) deadline less than 2 months away, it is important for organizations to have a plan in place for compliancy with the new privacy regulation. GDPR will take effect May 25, 2018, enforcing stricter laws to protect the data privacy…

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Mobilegeddon 2? Surviving Google’s Mobile-First Index

Mobilegeddon 2? Surviving Google’s Mobile-First Index

By Rob Browning April 06, 2018

After years of waiting for execution, Google mobile-first index is officially being rolled out, slowly, according to the company. This convergence follows on the heels of many years of mobile-friendly changes and seems to signal the second coming of Google’s Mobilegeddon.

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Technology Progresses... To Progressive Web Applications

Technology Progresses... To Progressive Web Applications

By Chad Donnick March 14, 2018

Technology: we all know how fast it changes. It can be hard to keep up with the latest and greatest tech. Remember when anyone who was anyone had a Blackberry? How about other "cutting-edge" technology like the original iMac G3 or iPod? It’s even tough to keep up with the near-yearly releases of…

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HTTPS: Five Months To Mandatory

HTTPS: Five Months To Mandatory

By Ascedia February 21, 2018

Website security is nothing new. Users feel more confident browsing (and providing their data on) sites that have security certificates from trusted organizations, and Google agrees.

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How To Optimize Your Content For Voice Search

How To Optimize Your Content For Voice Search

By Ascedia February 14, 2018

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best…

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How The Facebook Algorithm Change Will Affect Your Brand

How The Facebook Algorithm Change Will Affect Your Brand

By Ascedia February 07, 2018

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and the details of what your friends are eating for lunch. What does this mean for your marketing content?

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What Is GDPR… And Is My Website Compliant?

What Is GDPR… And Is My Website Compliant?

By Rob Browning January 24, 2018

Europe’s General Data Protection Regulation (GDPR) is designed to protect personal data of its citizens by aligning European Union (EU) data privacy laws. By giving European citizens full control over how and where their personal data is collected, used, and stored by organizations, GDPR will have…

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Digital Marketing Trends In 2018: Our Predictions

Digital Marketing Trends In 2018: Our Predictions

By Ascedia January 03, 2018

We asked our team to make their predictions of the most significant digital marketing trends for 2018, and some recurring themes popped up. Now’s the time to start thinking about how these technologies could impact your business in the coming year (and beyond!)…

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