Good Bones: Fixing Up Your Digital Marketing Strategy

Good Bones: Fixing Up Your Digital Marketing Strategy

By Ascedia September 07, 2017

If you watch the popular show Fixer Upper on HGTV, you know there's a method to the magic of Chip and Joanna Gaines. The couple guides a family through a renovation process, and the steps are predictably unpredictable. Home renovation is a lot like a website redesign, and when you’ve got a great…

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Zurn Website Redesign Named Kentico Top 10 Site

Zurn Website Redesign Named Kentico Top 10 Site

By Ascedia September 06, 2017

Ascedia's website redesign for Zurn was named a Kentico Top 10 Website for August 2017.

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Does Your Website Have Purpose? (Or, What’s the Point?)

Does Your Website Have Purpose? (Or, What’s the Point?)

By Ascedia August 31, 2017

Every business needs a website. You’ve likely experienced the disorienting feeling of Googling a store or restaurant and discovering that they have no online home (or possibly just a Facebook page). 

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How to Accurately Estimate a Web Development Project

How to Accurately Estimate a Web Development Project

By Jessica Gleason August 23, 2017

As a junior developer, getting promoted was exciting for a lot of reasons. It meant I had proven I could take on responsibility without always leaning on more senior developers to guide and supervise me. But it also meant I was being trusted to answer what was quickly becoming one of my least…

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Ascedia Appears On The Inc. 5000 List For The 3rd Year In A Row

Ascedia Appears On The Inc. 5000 List For The 3rd Year In A Row

By Ascedia August 16, 2017

Tags: awards

Inc. magazine today ranked Ascedia number 4193 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small…

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A Developer’s Manifesto

A Developer’s Manifesto

By Nate York August 09, 2017

In a recent client meeting, I was asked to explain why my team kept pushing for a complete overhaul of their website, versus just working with what was created a handful of years ago. It’s hard to not come off as jerk in this situation, so I took a step back to reflect on what was going on at the…

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5 Steps For Creating Effective User Tutorials

5 Steps For Creating Effective User Tutorials

By Jessica Gleason August 02, 2017

Tutorials are a common feature of sophisticated interfaces in websites and apps. They can point out useful features and walk users through complex workflows and interactions so that they can accomplish tasks quickly and without frustration. If your tutorial is not designed well, however, it can…

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Taking Steps Toward Web Accessibility

Taking Steps Toward Web Accessibility

By Ascedia July 26, 2017

Web accessibility isn’t just a nice-to-have feature – it’s an essential component of a website. It’s critical to make sure all users can engage with your website, and an accessibility audit is the first step to uncovering areas that need improvement.

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True Digital Partners Live And Breathe Digital

True Digital Partners Live And Breathe Digital

By Ascedia July 12, 2017

Digital is here to stay. In fact, it’s been here for a while and its only getting more complex to manage and requires more in-depth attention. Marketing agencies know this and believe they can handle website redesigns, social media and overall digital strategy and execution across all brands and…

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It's Getting Hot In Here: Three Ways a Heatmap Can Improve Your Site

It's Getting Hot In Here: Three Ways a Heatmap Can Improve Your Site

By Ascedia July 05, 2017

When reviewing the success of a site, we can get a lot of information from Google Analytics, but that data can only get us so far. For instance, if you see a page on your site has a high bounce rate you know for sure visitors are leaving that page, but you may not really know the reason why. They…

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