Responsive Typography Using Calc(), VW, and Sass Superpowers

Responsive Typography Using Calc(), VW, and Sass Superpowers

By Nate York June 28, 2017

How to precisely scale text as the viewport expands and contracts

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Facebook Boosted Posts vs. Ads: What’s the Difference?

Facebook Boosted Posts vs. Ads: What’s the Difference?

By Ascedia June 07, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work t The easiest way to get started with Facebook advertising is to begin boosting your posts, which sends your post from your page’s wall to the news feeds of your audience. Creating…

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Facebook Ads vs. Boosted Posts - Insider Tips

Facebook Ads vs. Boosted Posts - Insider Tips

By Colleen Bielinski May 31, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work that goes into building a fan base – not to mention the defeating feeling you have when a few thousand fans only amounts to 13 likes on a post! The secret to getting seen is this:…

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Creating Tailored B2B Digital Marketing Campaigns

Creating Tailored B2B Digital Marketing Campaigns

By Colleen Bielinski May 24, 2017

In April, I attended the HERO Conference, which focused specifically on paid digital advertising. Since Ascedia works with so many B2B clients, I was excited to attend the “B2B Super Session,” where speakers focused on how digital marketing for B2B differs from B2C and shared their tips on…

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5 Health Checks For Your Digital Brand

5 Health Checks For Your Digital Brand

By Colleen Bielinski May 17, 2017

At the speed of digital, your online presence can start deteriorating quickly if you don’t stay on top of it. Here are some quick health checks to get a sense of how your brand is functioning online:

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SEO & PPC: Better Together

SEO & PPC: Better Together

By Colleen Bielinski May 03, 2017

I recently had the pleasure of attending HEROConf 2017, a Pay-Per-Click (PPC) conference that covers a variety of topics related to digital paid media. There was a fantastic group of speakers covering local PPC advertising strategies, optimizing for mobile, tracking attribution, dynamic search ads,…

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Your Web Browser and You

Your Web Browser and You

By Jessica Gleason April 26, 2017

What web browser are you using right now? Google Chrome? Mozilla Firefox? Microsoft Edge? When you navigated to this web page, your browser retrieved the code for the page. It then interpreted the directions in that code and drew up this page for you to read. Thanks, browser!

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Four Tips For Success With Instagram Advertising

Four Tips For Success With Instagram Advertising

By Ascedia April 05, 2017

Instagram has emerged as one of the most successful apps in the world. Now boasting more than 500 million active monthly users, the social platform, based around image sharing, has eclipsed more established platforms like Twitter in monthly active users. Trend data shows that usage will only…

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From Buildings to Websites: The Guiding Forces of Architecture

From Buildings to Websites: The Guiding Forces of Architecture

By Ascedia March 29, 2017

Architecture is defined as both the process and the product of planning, designing, and constructing buildings and other physical structures. Information architecture or IA is similar to building architecture in that it organizes elements of design in a way that is pleasing to user behavior. For…

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3 Easy Steps To Remarketing On Facebook

3 Easy Steps To Remarketing On Facebook

By Colleen Bielinski March 22, 2017

There are over 1.86 billion monthly active Facebook users and more than half of Americans use Facebook regularly. This means that even if Facebook doesn’t seem like an appropriate advertising platform for your business (a manufacturing plant, for example), your customers are most likely somewhere…

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