Sick of Spreadsheets? Let's Get Visual with Data Studio

Sick of Spreadsheets? Let's Get Visual with Data Studio

By Ascedia March 08, 2017

This February, Google announced that it was making its Data Studio product free for all! With that news, you are either jumping for joy or asking yourself “what the heck is the data studio?” We’re here to help.

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How To Set Meaningful Goals In Google Analytics

How To Set Meaningful Goals In Google Analytics

By Ascedia March 01, 2017

Recap from our last post: Getting started with Google Analytics is free and easy. In just three simple steps, you can have everything up and running. What comes next? The fun part!  

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How To Set Up Google Analytics In Three Easy Steps

How To Set Up Google Analytics In Three Easy Steps

By Ascedia February 22, 2017

Recap from our last post: If you have a website or blog, it’s important to fully understand your digital audience. Google Analytics can help you determine which marketing tactics work, what content users engage with most, what drives conversions…you get it! It’s important. 

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The Secret to Using All of Your Vacation Days This Year

The Secret to Using All of Your Vacation Days This Year

By Ascedia January 31, 2017

Study after study has proven that downtime has real benefits, and while the majority of Americans believe strongly in the value of time off, we continue to function under the assumption that endless face time serves us better than taking the occasional break.

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How To Choose The Best CMS For Your Website

How To Choose The Best CMS For Your Website

By Chad Donnick January 25, 2017

With so many options available, how do you choose the right Content Management System (CMS) for your website? First, consider your primary requirements and goals for the system. 

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The Impact of Site Speed on Conversions

The Impact of Site Speed on Conversions

By Ascedia January 18, 2017

What difference does a single second make? One study found that a one-second optimization on a page increases conversions 2% and increased SEO and bounce rates for entrance pages. Page loading speeds matter today more than ever. Google notes that a 250-millisecond advantage is all it takes to edge…

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From Pet Insurance to Happy Hours: What Makes a Great Headline?

From Pet Insurance to Happy Hours: What Makes a Great Headline?

By Ascedia December 21, 2016

Our marketing services team developed a social advertising strategy for EmPower HR to drive additional traffic to the website. The cornerstone of this strategy is original content, which is pushed out through social ads to bring readers back to the site.

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It’s a Multi-Device World: Millennial Travelers’ Shopping Behaviors

It’s a Multi-Device World: Millennial Travelers’ Shopping Behaviors

By Ascedia December 14, 2016

Disruption in mobile computing is happening at a breakneck pace, and it has completely altered the way consumers shop for, book, share and experience travel today. Smartphone penetration has surpassed 90% among U.S. adults in the 9 short years since the launch of the first iPhone. When it comes to…

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Ascedia Wins Two More Tourism Website Awards

Ascedia Wins Two More Tourism Website Awards

By Ascedia December 06, 2016

Ascedia’s work with Schlitterbahn Waterparks & Resorts and Travel Wisconsin was recognized with two more awards. 

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5 Tips for Switching to Google's New Expanded Text Ads

5 Tips for Switching to Google's New Expanded Text Ads

By Colleen Bielinski October 26, 2016

Back in July 2016, Google officially rolled out a new version of their AdWords pay-per-click text ads. These new “expanded text ads” are optimized for mobile users and give advertisers even more space to create compelling ad copy. Here is an example directly from Google of how the different ad…

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