Is your data ready for Omnichannel?

By Nick Rudich November 15, 2018

Integrated Customer ExperienceS with OmniChannel Omnichannel isn’t just the latest in a stream of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital marketing, it refers to a multi-channel approach that creates an integrated customer experience…

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6 Key Steps To Building A Marketing Automation Strategy

6 Key Steps To Building A Marketing Automation Strategy

By Rob Browning October 26, 2018

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems with the goal to enhance customer relationships and management. Marketing automation also helps to discover, nurture,…

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Set Up Responsive Google Ads in 3 Easy Steps

Set Up Responsive Google Ads in 3 Easy Steps

By Colleen Bielinski October 04, 2018

In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longer able to create or edit standard text ads on the Display Network as an alternative option. 

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Tips For Mastering Management Of Google Ad Grants

Tips For Mastering Management Of Google Ad Grants

By Rob Browning July 26, 2018

Tips for Mastering Management of Google Grants For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of nonprofits, it’s no surprise that having extra budget for advertising spend is sometimes out of scope. Google bridges this gap.…

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Kentico EMS: Best of Both Marketing Automation and CMS

Kentico EMS: Best of Both Marketing Automation and CMS

By Ascedia May 23, 2018

With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the best bang for your buck. Between hefty license fees and the overhead associated with learning, navigating, and managing…

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User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website?

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How The Facebook Algorithm Change Will Affect Your Brand

How The Facebook Algorithm Change Will Affect Your Brand

By Ascedia February 07, 2018

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and the details of what your friends are eating for lunch. What does this mean for your marketing content?

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4 Ways To Maintain Search Rank After A Redesign

4 Ways To Maintain Search Rank After A Redesign

By Colleen Bielinski December 06, 2017

You’ve got a snazzy new website all set to launch, but before you hit publish, take the time to make sure the redesign doesn’t tank your search engine optimization (SEO) efforts. These guidelines should help minimize the impact of your website redesign and get you back on top in no time!

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Good Bones: Fixing Up Your Digital Marketing Strategy

Good Bones: Fixing Up Your Digital Marketing Strategy

By Ascedia September 07, 2017

If you watch the popular show Fixer Upper on HGTV, you know there's a method to the magic of Chip and Joanna Gaines. The couple guides a family through a renovation process, and the steps are predictably unpredictable. Home renovation is a lot like a website redesign, and when you’ve got a great…

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Zurn Website Redesign Named Kentico Top 10 Site

Zurn Website Redesign Named Kentico Top 10 Site

By Ascedia September 06, 2017

Ascedia's website redesign for Zurn was named a Kentico Top 10 Website for August 2017.

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