What's the Deal with Google Meta Description Length?

What's the Deal with Google Meta Description Length?

By Rob Browning June 14, 2018

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets.  We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their…

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Mobilegeddon 2? Surviving Google’s Mobile-First Index

Mobilegeddon 2? Surviving Google’s Mobile-First Index

By Rob Browning April 06, 2018

After years of waiting for execution, Google mobile-first index is officially being rolled out, slowly, according to the company. This convergence follows on the heels of many years of mobile-friendly changes and seems to signal the second coming of Google’s Mobilegeddon.

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HTTPS: Five Months To Mandatory

HTTPS: Five Months To Mandatory

By Ascedia February 21, 2018

Website security is nothing new. Users feel more confident browsing (and providing their data on) sites that have security certificates from trusted organizations, and Google agrees.

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Top 3 User Experience Strategies for Beyoncé’s Website

Top 3 User Experience Strategies for Beyoncé’s Website

By Ascedia May 10, 2017

We can’t seem to get enough of Beyoncé, and recently while I was getting my latest Beyoncé fix I found a few areas of her website where User Experience (UX) best practices could make her site more usable. Queen Bey, if you’re reading (which I’m sure you are): here are three tips to improve…

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SEO & PPC: Better Together

SEO & PPC: Better Together

By Colleen Bielinski May 03, 2017

I recently had the pleasure of attending HEROConf 2017, a Pay-Per-Click (PPC) conference that covers a variety of topics related to digital paid media. There was a fantastic group of speakers covering local PPC advertising strategies, optimizing for mobile, tracking attribution, dynamic search ads,…

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Sick of Spreadsheets? Let's Get Visual with Data Studio

Sick of Spreadsheets? Let's Get Visual with Data Studio

By Ascedia March 08, 2017

This February, Google announced that it was making its Data Studio product free for all! With that news, you are either jumping for joy or asking yourself “what the heck is a data studio?”

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How To Set Meaningful Goals In Google Analytics

How To Set Meaningful Goals In Google Analytics

By Ascedia March 01, 2017

Recap from our last post: Getting started with Google Analytics is free and easy. In just three simple steps, you can have everything up and running. What comes next? The fun part!  

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How To Set Up Google Analytics In Three Easy Steps

How To Set Up Google Analytics In Three Easy Steps

By Ascedia February 22, 2017

Recap from our last post: If you have a website or blog, it’s important to fully understand your digital audience. Google Analytics can help you determine which marketing tactics work, what content users engage with most, what drives conversions…you get it! It’s important. 

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From Pet Insurance to Happy Hours: What Makes a Great Headline?

From Pet Insurance to Happy Hours: What Makes a Great Headline?

By Ascedia December 21, 2016

Our marketing services team developed a social advertising strategy for EmPower HR to drive additional traffic to the website. The cornerstone of this strategy is original content, which is pushed out through social ads to bring readers back to the site.

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