How The Facebook Algorithm Change Will Affect Your Brand

How The Facebook Algorithm Change Will Affect Your Brand

By Ascedia February 07, 2018

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and the details of what your friends are eating for lunch. What does this mean for your marketing content?

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Facebook Boosted Posts vs. Ads: What’s the Difference?

Facebook Boosted Posts vs. Ads: What’s the Difference?

By Ascedia June 07, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work t The easiest way to get started with Facebook advertising is to begin boosting your posts, which sends your post from your page’s wall to the news feeds of your audience. Creating…

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Facebook Ads vs. Boosted Posts - Insider Tips

Facebook Ads vs. Boosted Posts - Insider Tips

By Colleen Bielinski May 31, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work that goes into building a fan base – not to mention the defeating feeling you have when a few thousand fans only amounts to 13 likes on a post! The secret to getting seen is this:…

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Creating Tailored B2B Digital Marketing Campaigns

Creating Tailored B2B Digital Marketing Campaigns

By Colleen Bielinski May 24, 2017

In April, I attended the HERO Conference, which focused specifically on paid digital advertising. Since Ascedia works with so many B2B clients, I was excited to attend the “B2B Super Session,” where speakers focused on how digital marketing for B2B differs from B2C and shared their tips on…

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Four Tips For Success With Instagram Advertising

Four Tips For Success With Instagram Advertising

By Ascedia April 05, 2017

Instagram has emerged as one of the most successful apps in the world. Now boasting more than 500 million active monthly users, the social platform, based around image sharing, has eclipsed more established platforms like Twitter in monthly active users. Trend data shows that usage will only…

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3 Easy Steps To Remarketing On Facebook

3 Easy Steps To Remarketing On Facebook

By Colleen Bielinski March 22, 2017

There are over 1.86 billion monthly active Facebook users and more than half of Americans use Facebook regularly. This means that even if Facebook doesn’t seem like an appropriate advertising platform for your business (a manufacturing plant, for example), your customers are most likely somewhere…

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From Pet Insurance to Happy Hours: What Makes a Great Headline?

From Pet Insurance to Happy Hours: What Makes a Great Headline?

By Ascedia December 21, 2016

Our marketing services team developed a social advertising strategy for EmPower HR to drive additional traffic to the website. The cornerstone of this strategy is original content, which is pushed out through social ads to bring readers back to the site.

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Social Ad Budget Tip: Improve Your Quality Scores

Social Ad Budget Tip: Improve Your Quality Scores

By Ascedia October 25, 2016

Most of the social platforms have some sort of quality score that is factored into their bidding system. Google calls it a Quality Score, Facebook calls it a Relevance Score and Twitter calls it a Quality Adjusted Bid. Whatever you call it, quality is a crucial metric. 

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Social Ad Budget Tip: Always Be Testing

Social Ad Budget Tip: Always Be Testing

By Ascedia October 18, 2016

It’s important to actively experiment to see what works best. You can test various elements of your digital marketing strategy, from high-level to granular. For example:

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How to Use Remarketing to Reengage

How to Use Remarketing to Reengage

By Ascedia October 11, 2016

We’ve all seen those ads before that seem to follow us around the internet and while it can be a little creepy at times, it’s also really effective. So how exactly does it work? Basically, you’re retargeting people who have already visited your site. This takes a little bit of tech, but when a user…

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