IS YOUR DATA READY FOR OMNICHANNEL?

By Nick Rudich November 15, 2018

Integrated Customer Experience with OmniChannel Omnichannel isn’t just the latest in a string of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital marketing, it refers to a multi-channel approach that creates an integrated customer experience…

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5 Common Mistakes When Translating Websites

5 Common Mistakes When Translating Websites

By Jessica Gleason November 14, 2018

We were recently working on a project in which we had generated product specifications that were meant to be printed out by site visitors. Our plan was to nicely lay this information out to fit on a standard sheet of paper.

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Thinking Inside the Box with Nintendo Labo and Google Cardboard

Thinking Inside the Box with Nintendo Labo and Google Cardboard

By Jessica Gleason July 24, 2018

Nintendo Labo & Google Cardboard: Imagination Station Cardboard boxes can be a lot of fun for kids. With a little imagination and maybe some crayons and stickers, cardboard can become houses or spaceships or submarines. It may seem like technology is moving us away from finding joy in cardboard…

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Using Technical Debt to Your Advantage

Using Technical Debt to Your Advantage

By Ascedia May 30, 2018

Technical debt is like development work we owe to a project. It’s the development equivalent of using a book to prop up a table with a missing foot, or putting a bucket under the leak in the ceiling, or buying cheap sunglasses even when we know they won’t last as long as the more expensive ones.…

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User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website?

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Mobilegeddon 2? Surviving Google’s Mobile-First Index

Mobilegeddon 2? Surviving Google’s Mobile-First Index

By Rob Browning April 06, 2018

After years of waiting for execution, Google mobile-first index is officially being rolled out, slowly, according to the company. This convergence follows on the heels of many years of mobile-friendly changes and seems to signal the second coming of Google’s Mobilegeddon.

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5 Alternatives to Google Site Search

5 Alternatives to Google Site Search

By Chad Donnick October 04, 2017

According to b3net.com, approximately 30% of users prefer to use the site search functionality to find a product on a website. Having a robust search function on your website is ideal for user experience, but only if the search tool itself is effective.

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5 Steps For Creating Effective User Tutorials

5 Steps For Creating Effective User Tutorials

By Jessica Gleason August 02, 2017

Tutorials are a common feature of sophisticated interfaces in websites and apps. They can point out useful features and walk users through complex workflows and interactions so that they can accomplish tasks quickly and without frustration. If your tutorial is not designed well, however, it can…

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Taking Steps Toward Web Accessibility

Taking Steps Toward Web Accessibility

By Ascedia July 26, 2017

Web accessibility isn’t just a nice-to-have feature – it’s an essential component of a website. It’s critical to make sure all users can engage with your website, and an accessibility audit is the first step to uncovering areas that need improvement.

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It's Getting Hot In Here: Three Ways a Heatmap Can Improve Your Site

It's Getting Hot In Here: Three Ways a Heatmap Can Improve Your Site

By Ascedia July 05, 2017

When reviewing the success of a site, we can get a lot of information from Google Analytics, but that data can only get us so far. For instance, if you see a page on your site has a high bounce rate you know for sure visitors are leaving that page, but you may not really know the reason why. They…

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