Website security is nothing new. Users feel more confident browsing (and providing their data on) sites that have security certificates from trusted organizations, and Google agrees.
My Website Is Labeled Not Secure!
Since 2015, the search provider has prioritized HTTPS pages to protect users from cyber attacks. Google started by downranking pages using HTTP and, over time, began labeling HTTP sites with user login or payment features as “Not Secure.”
Starting in July 2018, they’ll be taking another big step in their mission to promote web security. All websites that use HTTP URLs will have a “Not Secure” label in the Chrome address bar regardless of page content.
If your site is still using HTTP URLs, contact our team to get advice on a transition plan.