5 Common Mistakes When Translating Websites

5 Common Mistakes When Translating Websites

By Jessica Gleason November 14, 2018

We were recently working on a project in which we had generated product specifications that were meant to be printed out by site visitors. Our plan was to nicely lay this information out to fit on a standard sheet of paper.

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Lessons From Preparing A Website Privacy Policy For GDPR

Lessons From Preparing A Website Privacy Policy For GDPR

By Rob Browning June 20, 2018

Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation.

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What's the Deal with Google Meta Description Length?

What's the Deal with Google Meta Description Length?

By Rob Browning June 14, 2018

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets.  We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their…

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Kentico EMS: Best of Both Marketing Automation and CMS

Kentico EMS: Best of Both Marketing Automation and CMS

By Ascedia May 23, 2018

With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the best bang for your buck. Between hefty license fees and the overhead associated with learning, navigating, and managing…

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User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website? With…

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How To Optimize Your Content For Voice Search

How To Optimize Your Content For Voice Search

By Ascedia February 14, 2018

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best…

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What Is GDPR… And Is My Website Compliant?

What Is GDPR… And Is My Website Compliant?

By Rob Browning January 24, 2018

Europe’s General Data Protection Regulation (GDPR) is designed to protect personal data of its citizens by aligning European Union (EU) data privacy laws. By giving European citizens full control over how and where their personal data is collected, used, and stored by organizations, GDPR will have…

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4 Ways To Maintain Search Rank After A Redesign

4 Ways To Maintain Search Rank After A Redesign

By Colleen Bielinski December 06, 2017

You’ve got a snazzy new website all set to launch, but before you hit publish, take the time to make sure the redesign doesn’t tank your search engine optimization (SEO) efforts. These guidelines should help minimize the impact of your website redesign and get you back on top in no time!

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Authenticity: The Key To Destination Marketing

Authenticity: The Key To Destination Marketing

By Amy Paul November 22, 2017

It’s always a treat to hear Roger Brooks speak, and his keynote at this year’s Wisconsin Fall Tourism Conference was no exception. Brooks specializes in travel and tourism branding and marketing and is one of the most recognized experts in the tourism industry. In his presentation, he focused on…

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The Future Of CMS: Kentico Roadshow Recap

The Future Of CMS: Kentico Roadshow Recap

By Ascedia November 03, 2017

The Ascedia team attended the Kentico Roadshow in Chicago last week and returned with some insight into digital marketing trends and the future of CMS. Here are some highlights:

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