Set Up Responsive Google Ads in 3 Easy Steps

Set Up Responsive Google Ads in 3 Easy Steps

By Colleen Bielinski October 04, 2018

In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longer able to create or edit standard text ads on the Display Network as an alternative option. 

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Tips For Mastering Management Of Google Ad Grants

Tips For Mastering Management Of Google Ad Grants

By Rob Browning July 26, 2018

Tips for Mastering Management of Google Grants For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of nonprofits, it’s no surprise that having extra budget for advertising spend is sometimes out of scope. Google bridges this gap.…

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How The Facebook Algorithm Change Will Affect Your Brand

How The Facebook Algorithm Change Will Affect Your Brand

By Ascedia February 07, 2018

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and the details of what your friends are eating for lunch. What does this mean for your marketing content?

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Facebook Boosted Posts vs. Ads: What’s the Difference?

Facebook Boosted Posts vs. Ads: What’s the Difference?

By Ascedia June 07, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work t The easiest way to get started with Facebook advertising is to begin boosting your posts, which sends your post from your page’s wall to the news feeds of your audience. Creating…

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Facebook Ads vs. Boosted Posts - Insider Tips

Facebook Ads vs. Boosted Posts - Insider Tips

By Colleen Bielinski May 31, 2017

Facebook admits less than 1% of organic posts make it to their fans. That is a negligible amount for all the hard work that goes into building a fan base – not to mention the defeating feeling you have when a few thousand fans only amounts to 13 likes on a post! The secret to getting seen is this:…

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Creating Tailored B2B Digital Marketing Campaigns

Creating Tailored B2B Digital Marketing Campaigns

By Colleen Bielinski May 24, 2017

In April, I attended the HERO Conference, which focused specifically on paid digital advertising. Since Ascedia works with so many B2B clients, I was excited to attend the “B2B Super Session,” where speakers focused on how digital marketing for B2B differs from B2C and shared their tips on…

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SEO & PPC: Better Together

SEO & PPC: Better Together

By Colleen Bielinski May 03, 2017

I recently had the pleasure of attending HEROConf 2017, a Pay-Per-Click (PPC) conference that covers a variety of topics related to digital paid media. There was a fantastic group of speakers covering local PPC advertising strategies, optimizing for mobile, tracking attribution, dynamic search ads,…

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Four Tips For Success With Instagram Advertising

Four Tips For Success With Instagram Advertising

By Ascedia April 05, 2017

Instagram has emerged as one of the most successful apps in the world. Now boasting more than 500 million active monthly users, the social platform, based around image sharing, has eclipsed more established platforms like Twitter in monthly active users. Trend data shows that usage will only…

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3 Easy Steps To Remarketing On Facebook

3 Easy Steps To Remarketing On Facebook

By Colleen Bielinski March 22, 2017

There are over 1.86 billion monthly active Facebook users and more than half of Americans use Facebook regularly. This means that even if Facebook doesn’t seem like an appropriate advertising platform for your business (a manufacturing plant, for example), your customers are most likely somewhere…

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Sick of Spreadsheets? Let's Get Visual with Data Studio

Sick of Spreadsheets? Let's Get Visual with Data Studio

By Ascedia March 08, 2017

This February, Google announced that it was making its Data Studio product free for all! With that news, you are either jumping for joy or asking yourself “what the heck is a data studio?”

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