IS YOUR DATA READY FOR OMNICHANNEL?

By Nick Rudich November 15, 2018

Integrated Customer Experience with OmniChannel Omnichannel isn’t just the latest in a string of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital marketing, it refers to a multi-channel approach that creates an integrated customer experience…

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6 Key Steps To Building A Marketing Automation Strategy

6 Key Steps To Building A Marketing Automation Strategy

By Rob Browning October 26, 2018

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems with the goal to enhance customer relationships and management. Marketing automation also helps to discover, nurture,…

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Set Up Responsive Google Ads in 3 Easy Steps

Set Up Responsive Google Ads in 3 Easy Steps

By Colleen Bielinski October 04, 2018

In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longer able to create or edit standard text ads on the Display Network as an alternative option. 

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Tips For Mastering Management Of Google Ad Grants

Tips For Mastering Management Of Google Ad Grants

By Rob Browning July 26, 2018

Tips for Mastering Management of Google Grants For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of nonprofits, it’s no surprise that having extra budget for advertising spend is sometimes out of scope. Google bridges this gap.…

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What's the Deal with Google Meta Description Length?

What's the Deal with Google Meta Description Length?

By Rob Browning June 14, 2018

At the end of last year, we noticed that Google's Search Engine Results Pages (SERP) were generating longer snippets.  We weren't alone. In December 2017, Google officially confirmed this change. This adjustment was to give users more useful and descriptive information. Google lengthened their…

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Kentico EMS: Best of Both Marketing Automation and CMS

Kentico EMS: Best of Both Marketing Automation and CMS

By Ascedia May 23, 2018

With an overwhelming amount of specialized microservices available for your company's marketing needs, it's hard to identify whether you are using the right ones and getting the best bang for your buck. Between hefty license fees and the overhead associated with learning, navigating, and managing…

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How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

By Rob Browning May 10, 2018

With the impending doom that has been ushered in with the EU’s General Data Protection Regulation (GDPR) act, the Google Analytics tool has finally gotten around to addressing its compliance. On May 25th, 2018 (the day GDPR takes effect), Google Analytics will activate the Data Retention Control…

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How To Optimize Your Content For Voice Search

How To Optimize Your Content For Voice Search

By Ascedia February 14, 2018

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best…

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How The Facebook Algorithm Change Will Affect Your Brand

How The Facebook Algorithm Change Will Affect Your Brand

By Ascedia February 07, 2018

Facebook’s recent algorithm change was designed to restore the social network’s emphasis on personal connection, effectively deprioritizing branded content in favor of more baby pictures and the details of what your friends are eating for lunch. What does this mean for your marketing content?

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Digital Marketing Trends In 2018: Our Predictions

Digital Marketing Trends In 2018: Our Predictions

By Ascedia January 03, 2018

We asked our team to make their predictions of the most significant digital marketing trends for 2018, and some recurring themes popped up. Now’s the time to start thinking about how these technologies could impact your business in the coming year (and beyond!)…

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