Is your data ready for Omnichannel?

By Nick Rudich November 15, 2018

Integrated Customer ExperienceS with OmniChannel Omnichannel isn’t just the latest in a stream of buzzwords - it’s a way of life, and it’s one that most of us are already living. In the world of digital marketing, it refers to a multi-channel approach that creates an integrated customer experience…

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6 Key Steps To Building A Marketing Automation Strategy

6 Key Steps To Building A Marketing Automation Strategy

By Rob Browning October 26, 2018

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems with the goal to enhance customer relationships and management. Marketing automation also helps to discover, nurture,…

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Lessons From Preparing A Website Privacy Policy For GDPR

Lessons From Preparing A Website Privacy Policy For GDPR

By Rob Browning June 20, 2018

Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation.

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User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website?

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How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

How To Use Google Analytics’ Data Retention Control Tool For GDPR Compliance In 2018

By Rob Browning May 10, 2018

With the impending doom that has been ushered in with the EU’s General Data Protection Regulation (GDPR) act, the Google Analytics tool has finally gotten around to addressing its compliance. On May 25th, 2018 (the day GDPR takes effect), Google Analytics will activate the Data Retention Control…

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5 Tips To Ensure Your Website Is GDPR Compliant

5 Tips To Ensure Your Website Is GDPR Compliant

By Chad Donnick April 16, 2018

Time is running out - the General Data Protection Regulation (GDPR) deadline less than 2 months away, it is important for organizations to have a plan in place for compliancy with the new privacy regulation.

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Mobilegeddon 2? Surviving Google’s Mobile-First Index

Mobilegeddon 2? Surviving Google’s Mobile-First Index

By Rob Browning April 06, 2018

After years of waiting for execution, Google mobile-first index is officially being rolled out, slowly, according to the company. This convergence follows on the heels of many years of mobile-friendly changes and seems to signal the second coming of Google’s Mobilegeddon.

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Technology Progresses... To Progressive Web Applications

Technology Progresses... To Progressive Web Applications

By Chad Donnick March 14, 2018

Technology: we all know how fast it changes. It can be hard to keep up with the latest and greatest tech. Remember when anyone who was anyone had a Blackberry? How about other "cutting-edge" technology like the original iMac G3 or iPod? It’s even tough to keep up with the near-yearly releases of…

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What Is GDPR… And Is My Website Compliant?

What Is GDPR… And Is My Website Compliant?

By Rob Browning January 24, 2018

Europe’s General Data Protection Regulation (GDPR) is designed to protect personal data of its citizens by aligning European Union (EU) data privacy laws. By giving European citizens full control over how and where their personal data is collected, used, and stored by organizations, GDPR will have…

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Authenticity: The Key To Destination Marketing

Authenticity: The Key To Destination Marketing

By Amy Paul November 22, 2017

It’s always a treat to hear Roger Brooks speak, and his keynote at this year’s Wisconsin Fall Tourism Conference was no exception. Brooks specializes in travel and tourism branding and marketing and is one of the most recognized experts in the tourism industry. In his presentation, he focused on…

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