6 Key Steps To Building A Marketing Automation Strategy

6 Key Steps To Building A Marketing Automation Strategy

By Rob Browning October 26, 2018

Marketing automation software serves as a strong solution for B2B and B2C entrepreneurs concentrating on converting prospects. Technological options today integrate common systems with the goal to enhance customer relationships and management. Marketing automation also helps to discover, nurture,…

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Set Up Responsive Google Ads in 3 Easy Steps

Set Up Responsive Google Ads in 3 Easy Steps

By Colleen Bielinski October 04, 2018

In the past, creating display ads for the Google Display Network could be time consuming and expensive, depending on your approach. And as of January 31, 2017, you’re no longer able to create or edit standard text ads on the Display Network as an alternative option. 

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Tips For Mastering Management Of Google Ad Grants

Tips For Mastering Management Of Google Ad Grants

By Rob Browning July 26, 2018

For many organizations, Google’s grant for nonprofits serves as a strong foundation for website acquisition. In the world of nonprofits, it’s no surprise that having extra budget for advertising spend is sometimes out of scope.   Google bridges this gap. Organizations that are eligible receive…

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Lessons From Preparing A Website Privacy Policy For GDPR

Lessons From Preparing A Website Privacy Policy For GDPR

By Rob Browning June 20, 2018

Since May 2018, brands have been scrambling to ensure that their websites comply with the EU’s General Data Protection Regulation.

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How To Optimize Your Content For Voice Search

How To Optimize Your Content For Voice Search

By Ascedia February 14, 2018

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best…

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4 Ways To Maintain Search Rank After A Redesign

4 Ways To Maintain Search Rank After A Redesign

By Colleen Bielinski December 06, 2017

You’ve got a snazzy new website all set to launch, but before you hit publish, take the time to make sure the redesign doesn’t tank your search engine optimization (SEO) efforts. These guidelines should help minimize the impact of your website redesign and get you back on top in no time!

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How to Accurately Estimate a Web Development Project

How to Accurately Estimate a Web Development Project

By Jessica Gleason August 23, 2017

As a junior developer, getting promoted was exciting for a lot of reasons. It meant I had proven I could take on responsibility without always leaning on more senior developers to guide and supervise me. But it also meant I was being trusted to answer what was quickly becoming one of my least…

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5 Steps For Creating Effective User Tutorials

5 Steps For Creating Effective User Tutorials

By Jessica Gleason August 02, 2017

Tutorials are a common feature of sophisticated interfaces in websites and apps. They can point out useful features and walk users through complex workflows and interactions so that they can accomplish tasks quickly and without frustration. If your tutorial is not designed well, however, it can…

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Responsive Typography Using Calc(), VW, and Sass Superpowers

Responsive Typography Using Calc(), VW, and Sass Superpowers

By Nate York June 28, 2017

How to precisely scale text as the viewport expands and contracts. I've been pretty fascinated by MadeByMike's calc() wizardry over the last couple of weeks, and I really wanted to use it, since adding a bunch of breakpoints to manage font size changes across viewports is quite frankly a pain in…

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5 Health Checks For Your Digital Brand

5 Health Checks For Your Digital Brand

By Colleen Bielinski May 17, 2017

At the speed of digital, your online presence can start deteriorating quickly if you don’t stay on top of it. Here are some quick health checks to get a sense of how your brand is functioning online:

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