5 Common Mistakes When Translating Websites

5 Common Mistakes When Translating Websites

By Jessica Gleason November 14, 2018

We were recently working on a project in which we had generated product specifications that were meant to be printed out by site visitors. Our plan was to nicely lay this information out to fit on a standard sheet of paper.

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Thinking Inside the Box with Nintendo Labo and Google Cardboard

Thinking Inside the Box with Nintendo Labo and Google Cardboard

By Jessica Gleason July 24, 2018

Nintendo Labo & Google Cardboard: Imagination Station Cardboard boxes can be a lot of fun for kids. With a little imagination and maybe some crayons and stickers, cardboard can become houses or spaceships or submarines. It may seem like technology is moving us away from finding joy in cardboard…

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User Testing for Increased ROI

User Testing for Increased ROI

By Colleen Bielinski May 16, 2018

In our current digital landscape, your company website is the first place a customer or prospect goes for information. This means that it is critical that your website functions to meet the needs of your core users, but how do you know what your users want, or how they navigate your website?

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How To Optimize Your Content For Voice Search

How To Optimize Your Content For Voice Search

By Ascedia February 14, 2018

With an increase in mobile device usage and the surge in voice-controlled smart speakers, voice search should be on every marketer’s radar. Users are forgoing the keyboard and asking their devices questions in natural language, from “what will the weather be like tomorrow?” to “what are the best…

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5 Alternatives to Google Site Search

5 Alternatives to Google Site Search

By Chad Donnick October 04, 2017

According to b3net.com, approximately 30% of users prefer to use the site search functionality to find a product on a website. Having a robust search function on your website is ideal for user experience, but only if the search tool itself is effective.

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Taking Steps Toward Web Accessibility

Taking Steps Toward Web Accessibility

By Ascedia July 26, 2017

Web accessibility isn’t just a nice-to-have feature – it’s an essential component of a website. It’s critical to make sure all users can engage with your website, and an accessibility audit is the first step to uncovering areas that need improvement.

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It's Getting Hot In Here: Three Ways a Heatmap Can Improve Your Site

It's Getting Hot In Here: Three Ways a Heatmap Can Improve Your Site

By Ascedia July 05, 2017

When reviewing the success of a site, we can get a lot of information from Google Analytics, but that data can only get us so far. For instance, if you see a page on your site has a high bounce rate you know for sure visitors are leaving that page, but you may not really know the reason why. They…

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Top 3 User Experience Strategies for Beyoncé’s Website

Top 3 User Experience Strategies for Beyoncé’s Website

By Ascedia May 10, 2017

We can’t seem to get enough of Beyoncé, and recently while I was getting my latest Beyoncé fix I found a few areas of her website where User Experience (UX) best practices could make her site more usable. Queen Bey, if you’re reading (which I’m sure you are): here are three tips to improve…

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From Buildings to Websites: The Guiding Forces of Architecture

From Buildings to Websites: The Guiding Forces of Architecture

By Ascedia March 29, 2017

Architecture is defined as both the process and the product of planning, designing, and constructing buildings and other physical structures. Information architecture or IA is similar to building architecture in that it organizes elements of design in a way that is pleasing to user behavior. For…

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Getting Started With Web Accessibility

Getting Started With Web Accessibility

By Jessica Gleason May 11, 2016

What if you had to try and get information you needed from a website without seeing its images? If you couldn't hear the audio on its videos? If you couldn't distinguish between the colors used in its diagrams? Maybe you don’t have to imagine because you yourself have a disability or other…

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